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Functions

Helping organizations discover, develop, and implement strategies to grow revenue, create lasting technological value, and increase profitability.

We are a management consulting firm that provides solutions to help organizations discover, develop, and implement strategies to grow revenue, create lasting technological value, and increase profitability.

We work as a true holistic partner to help organizations plan, respond, and optimize for today’s ever changing market demands in the energy and minerals, financial, water management, and technology industries.

 

We holistically partner in six core areas:

Utilizing our proprietary tools and data.

All Pearsall projects are constructed to reflect the unique methodology required to achieve individual client goals.  See examples of our work

Sales and Marketing

Customer Acquisition

Developing multi-channel growth strategies that optimize customer experience and value creation

Digital Marketing

Multifaceted solutions (strategy, technology, coaching) to solve marketing challenges while growing long-term internal capabilities that optimize sales productivity and opportunities

 

Market Segmentation and Strategy

Understand revenue pathways and buying drivers of your customers

Marketing Collateral

Development of case studies, economic value propositions, and content that supports sales and marketing initiatives

Pricing Excellence

Improve offerings by optimizing pricing and discounting

Target Persona Development

Uncover the value points of your offerings, voice-of-the-customer, and develop your ideal target persona that fits revenue and profitability goals

Brand Development

Development of creative and content to support the sales and marketing process

 

Innovation and Growth

Trends and Corporate Innovation

Stay ahead of innovation and keep informed of new technologies and disruptive startups

Growth Strategy

Explore growth vectors and implementation strategies

New-business Innovation

Operationalize business concepts and implement go-to-market strategies

Pitch and Deal Advisory

  • Help in the development of pitch decks, market intelligence, unit economics, and deal advisory to support deal and startup funding efforts

  • Strategic partner introduction

Portfolio Evaluation and Deal Sourcing

  • Evaluate technology, company, and product portfolios against competitors, new technologies, and venture/private equity backed companies

  • Uncover potential opportunities for purchase or partnership

 

Optimization

Cost Structure Analysis

Analyzing cost structures and their over overall contribution to profitability and growth goals

Marketing

Optimization of marketing efforts through methods including technology implementations, upskilling, segmentation, persona development, and optimization of the customer buying experience

Supply Chain

Optimization of supply chain and understanding of supply chain drivers as a way to mitigate business risk or improve profitability

 

Data and Analytics

Customer Insights

Data and analytic implementations that uncover insights related to current and potential customers

Financial Models

  • Financial and profitability framework implementations that model job and customer performance

  • Development of key performance indicators and tracking

Market Intelligence

Data, research, and technology solutions that provide actionable intelligence for your markets

Predictive Analytics

Applications of predictive analytics for operational, financial, pricing, and market models

Proprietary Data

Utilization of our proprietary data models and custom data deliverables to support growth and profitability goals

Public Policy

Data-driven analysis of the state of current markets and the market drivers effected by new or potential public policy implementation

 

Digital and Technology

Digital and Technology

Strategy, development, evaluation, and implementation of digital and technology tools to support profitability and growth initiatives

 

Pearsall Playbooks

Industry Reports

Key Market Drivers

Market Trends and Technology Drivers

 
 

Proprietary Tools and Data

  • Our North American Oil and Gas Well and Infrastructure model covers wells, facilities, midstream, and downstream assets in the US and Canada, providing granular insight for operators and suppliers.
     

  • Our Public Company Financial Model allows tracking of key financial metrics, executive compensation, operations, and trends for players in the energy, energy services, water, and financial industries.
     

  • Our US Grid and Generation Model provides insight to electricity generation, pricing (industrial, commercial, consumer) capacity, and grid development.
     

  • Our US Water Infrastructure Model tracks water treatment facilities (industrial and municipal), operators, infrastructure, and other elements.
     

  • Our North American Wind Model provides insight on wind generation capacity, resource potential, demand potential, and supplier market share.
     

  • Our Patent Intelligence Model tracks patent activity and trends for energy operators, energy service, water management, water technology, transportation, and infrastructure, and within key technical verticals and themes.
     

  • Our US Oil and Gas Intelligence Model forecasts granular well and supplier decisions.
     

  • Our North American Mining and Minerals Model provides insight to mining capacity, production, resource potential, and demand potential.

Work Examples

Sales and Marketing
Market Segmentation and Strategy

Market intelligence and advisory for an energy products company

Sales and Marketing 
Market Segmentation and Strategy

Market intelligence for a water management and treatment company

Sales and Marketing
Market Segmentation and Strategy

​Market intelligence for a product supplier to the water management industry

Sales and Marketing
Market Segmentation and Strategy

​Market intelligence for an energy chemicals provider

Sales and Marketing
Brand Development

Content creation and creative, including logo, for a water management products company

Sales and Marketing
Digital Marketing

Digital and web marketing and strategy for a financial services firm

Sales and Marketing​
Digital Marketing

Marketing strategy and digital marketing implementation for a water treatment technology company

Sales and Marketing
Marketing Collateral

Developed case studies, economic value propositions, and content for a water management products company

Sales and Marketing
Pricing Excellence

Pricing and discounting review and optimization for an energy services company

Sales and Marketing
Target Persona Development

Developed target personas and buying drivers for a startup SaaS company

Innovation and Growth
Growth Strategy

Developed a new vertical growth strategy for an energy products company

Innovation and Growth​
New-business Innovation

Development of an operational and go-to-market strategy and checklist for a SaaS company and its founders

Innovation and Growth
Pitch and Deal Advisory

Pitch deck, market intelligence, unit economics, and deal advisory for a hydrogen services and technology company

Innovation and Growth
Pitch and Deal Advisory

Pitch deck, market intelligence, unit economics, and deal advisory for a hydrogen services and technology company

Innovation and Growth​
Pitch and Deal Advisory

Pitch deck, market intelligence, unit economics, and deal advisory for a natural gas services and technology company

Innovation and Growth​
Portfolio Evaluation and Deal Sourcing

Reviewed technical and service market standing and potential expansion verticals through purchase/partnership for an energy products company

Innovation and Growth​
Trends and Corporate Innovation

Patent portfolio advisory services for a private equity management team reviewing recently acquired assets

Innovation and Growth​
Trends and Corporate Innovation

Hydrogen technology and key players review for a private equity firm

Data and Analytics
Customer Insights

Central well and facility data automation and analytics framework for an energy services company

Data and Analytics
Customer Insights

Strategic review and key targets list for an energy products company

Data and Analytics
Financial Models

Post-job profitability and proposal forecasting model for a diversified energy technology and services company

Data and Analytics
Financial Models

Customer segmentation and profitability forecasting for an integrated energy services company

Data and Analytics
Predictive Analytics

Predictive analytics implementation for an energy services company

Data and Analytics
Public Policy

Advised private equity team on the impact and potential future of new public policy changes

Data and Analytics
Public Policy

Advised a public regulatory entity on the potential effects of a new Federal policy

Optimization
Marketing

Market intelligence, marketing strategy, and digital marketing technology implementation for an energy products company

Optimization
Supply Chain

Key commodity review for a diversified energy services company