Functions

Helping organizations discover, develop, and implement strategies to grow revenue, create lasting technological value, and increase profitability.

We are a management consulting firm that provides solutions to help organizations discover, develop, and implement strategies to grow revenue, create lasting technological value, and increase profitability.

​

We work as a true holistic partner to help organizations plan, respond, and optimize for today’s ever changing market demands in the energy and minerals, financial, water management, and technology industries.

We holistically partner in six core areas:

• Sales and Marketing

• Innovation and Growth

• Optimization

• Data and Analytics

• Digital and Technology

• Pearsall Playbooks

​

Utilizing our proprietary tools and data.

​

All Pearsall projects are constructed to reflect the unique methodology required to achieve individual client goals.  See examples of our work

Customer Acquisition

Developing multi-channel growth strategies that optimize customer experience and value creation

​

Digital Marketing

Multifaceted solutions (strategy, technology, coaching) to solve marketing challenges while growing long-term internal capabilities that optimize sales productivity and opportunities

Market Segmentation and Strategy

Understand revenue pathways and buying drivers of your customers

​

Marketing Collateral

Development of case studies, economic value propositions, and content that supports sales and marketing initiatives

​

Pricing Excellence

Improve offerings by optimizing pricing and discounting

​

Target Persona Development

Uncover the value points of your offerings, voice-of-the-customer, and develop your ideal target persona that fits revenue and profitability goals

​

Brand Development

Development of creative and content to support the sales and marketing process

Trends and Corporate Innovation

Stay ahead of innovation and keep informed of new technologies and disruptive startups

​

Growth Strategy

Explore growth vectors and implementation strategies​

​

New-business Innovation

Operationalize business concepts and implement go-to-market strategies

​

Pitch and Deal Advisory

• Help in the development of pitch decks, market intelligence, unit economics, and deal advisory to support deal and startup funding efforts

• Strategic partner introduction

​

Portfolio Evaluation and Deal Sourcing

• Evaluate technology, company, and product portfolios against competitors, new technologies, and venture/private equity backed companies

• Uncover potential opportunities for purchase or partnership

Cost Structure Analysis

Analyzing cost structures and their over overall contribution to profitability and growth goals

​

Marketing

Optimization of marketing efforts through methods including technology implementations, upskilling, segmentation, persona development, and optimization of the customer buying experience

​

Supply Chain

Optimization of supply chain and understanding of supply chain drivers as a way to mitigate business risk or improve profitability

Customer Insights

Data and analytic implementations that uncover insights related to current and potential customers

​

Financial Models

• Financial and profitability framework implementations that model job and customer performance

• Development of key performance indicators and tracking

​

Market Intelligence

Data, research, and technology solutions that provide actionable intelligence for your markets

​

Predictive Analytics

Applications of predictive analytics for operational, financial, pricing, and market models​

​

Proprietary Data

Utilization of our proprietary data models and custom data deliverables to support growth and profitability goals

​

Public Policy

Data-driven analysis of the state of current markets and the market drivers effected by new or potential public policy implementation

Digital and Technology

Strategy, development, evaluation, and implementation of digital and technology tools to support profitability and growth initiatives

Industry Reports

​

Key Market Drivers

​

Market Trends and Technology Drivers

• Our North American Oil and Gas Well and Infrastructure model covers wells, facilities, midstream, and downstream assets in the US and Canada, providing granular insight for operators and suppliers.
   

• Our Public Company Financial Model allows tracking of key financial metrics, executive compensation, operations, and trends for players in the energy, energy services, water, and financial industries.
   

• Our US Grid and Generation Model provides insight to electricity generation, pricing (industrial, commercial, consumer) capacity, and grid development.
   

• Our US Water Infrastructure Model tracks water treatment facilities (industrial and municipal), operators, infrastructure, and other elements.
   

• Our North American Wind Model provides insight on wind generation capacity, resource potential, demand potential, and supplier market share.
   

• Our Patent Intelligence Model tracks patent activity and trends for energy operators, energy service, water management, water technology, transportation, and infrastructure, and within key technical verticals and themes.
   

• Our US Oil and Gas Intelligence Model forecasts granular well and supplier decisions.
   

• Our North American Mining and Minerals Model provides insight to mining capacity, production, resource potential, and demand potential.