Functions
Helping organizations discover, develop, and implement strategies to grow revenue, create lasting technological value, and increase profitability.
We are a management consulting firm that provides solutions to help organizations discover, develop, and implement strategies to grow revenue, create lasting technological value, and increase profitability.
We work as a true holistic partner to help organizations plan, respond, and optimize for today’s ever changing market demands in the energy and minerals, financial, water management, and technology industries.
We holistically partner in six core areas:
Utilizing our proprietary tools and data.
All Pearsall projects are constructed to reflect the unique methodology required to achieve individual client goals. See examples of our work
Sales and Marketing
Customer Acquisition
Developing multi-channel growth strategies that optimize customer experience and value creation
Digital Marketing
Multifaceted solutions (strategy, technology, coaching) to solve marketing challenges while growing long-term internal capabilities that optimize sales productivity and opportunities
Market Segmentation and Strategy
Understand revenue pathways and buying drivers of your customers
Marketing Collateral
Development of case studies, economic value propositions, and content that supports sales and marketing initiatives
Pricing Excellence
Improve offerings by optimizing pricing and discounting
Target Persona Development
Uncover the value points of your offerings, voice-of-the-customer, and develop your ideal target persona that fits revenue and profitability goals
Brand Development
Development of creative and content to support the sales and marketing process
Innovation and Growth
Trends and Corporate Innovation
Stay ahead of innovation and keep informed of new technologies and disruptive startups
Growth Strategy
Explore growth vectors and implementation strategies
New-business Innovation
Operationalize business concepts and implement go-to-market strategies
Pitch and Deal Advisory
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Help in the development of pitch decks, market intelligence, unit economics, and deal advisory to support deal and startup funding efforts
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Strategic partner introduction
Portfolio Evaluation and Deal Sourcing
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Evaluate technology, company, and product portfolios against competitors, new technologies, and venture/private equity backed companies
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Uncover potential opportunities for purchase or partnership
Optimization
Cost Structure Analysis
Analyzing cost structures and their over overall contribution to profitability and growth goals
Marketing
Optimization of marketing efforts through methods including technology implementations, upskilling, segmentation, persona development, and optimization of the customer buying experience
Supply Chain
Optimization of supply chain and understanding of supply chain drivers as a way to mitigate business risk or improve profitability
Data and Analytics
Customer Insights
Data and analytic implementations that uncover insights related to current and potential customers
Financial Models
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Financial and profitability framework implementations that model job and customer performance
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Development of key performance indicators and tracking
Market Intelligence
Data, research, and technology solutions that provide actionable intelligence for your markets
Predictive Analytics
Applications of predictive analytics for operational, financial, pricing, and market models
Proprietary Data
Utilization of our proprietary data models and custom data deliverables to support growth and profitability goals
Public Policy
Data-driven analysis of the state of current markets and the market drivers effected by new or potential public policy implementation
Digital and Technology
Digital and Technology
Strategy, development, evaluation, and implementation of digital and technology tools to support profitability and growth initiatives
Pearsall Playbooks
Industry Reports
Key Market Drivers
Market Trends and Technology Drivers
Proprietary Tools and Data
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Our North American Oil and Gas Well and Infrastructure model covers wells, facilities, midstream, and downstream assets in the US and Canada, providing granular insight for operators and suppliers.
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Our Public Company Financial Model allows tracking of key financial metrics, executive compensation, operations, and trends for players in the energy, energy services, water, and financial industries.
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Our US Grid and Generation Model provides insight to electricity generation, pricing (industrial, commercial, consumer) capacity, and grid development.
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Our US Water Infrastructure Model tracks water treatment facilities (industrial and municipal), operators, infrastructure, and other elements.
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Our North American Wind Model provides insight on wind generation capacity, resource potential, demand potential, and supplier market share.
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Our Patent Intelligence Model tracks patent activity and trends for energy operators, energy service, water management, water technology, transportation, and infrastructure, and within key technical verticals and themes.
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Our US Oil and Gas Intelligence Model forecasts granular well and supplier decisions.
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Our North American Mining and Minerals Model provides insight to mining capacity, production, resource potential, and demand potential.
Work Examples
Sales and Marketing
Market Segmentation and Strategy
Market intelligence and advisory for an energy products company
Sales and Marketing
Market Segmentation and Strategy
Market intelligence for a water management and treatment company
Sales and Marketing
Market Segmentation and Strategy
Market intelligence for a product supplier to the water management industry
Sales and Marketing
Market Segmentation and Strategy
Market intelligence for an energy chemicals provider
Sales and Marketing
Brand Development
Content creation and creative, including logo, for a water management products company
Sales and Marketing
Digital Marketing
Digital and web marketing and strategy for a financial services firm
Sales and Marketing
Digital Marketing
Marketing strategy and digital marketing implementation for a water treatment technology company
Sales and Marketing
Marketing Collateral
Developed case studies, economic value propositions, and content for a water management products company
Sales and Marketing
Pricing Excellence
Pricing and discounting review and optimization for an energy services company
Sales and Marketing
Target Persona Development
Developed target personas and buying drivers for a startup SaaS company
Innovation and Growth
Growth Strategy
Developed a new vertical growth strategy for an energy products company
Innovation and Growth
New-business Innovation
Development of an operational and go-to-market strategy and checklist for a SaaS company and its founders
Innovation and Growth
Pitch and Deal Advisory
Pitch deck, market intelligence, unit economics, and deal advisory for a hydrogen services and technology company
Innovation and Growth
Pitch and Deal Advisory
Pitch deck, market intelligence, unit economics, and deal advisory for a hydrogen services and technology company
Innovation and Growth
Pitch and Deal Advisory
Pitch deck, market intelligence, unit economics, and deal advisory for a natural gas services and technology company
Innovation and Growth
Portfolio Evaluation and Deal Sourcing
Reviewed technical and service market standing and potential expansion verticals through purchase/partnership for an energy products company
Innovation and Growth
Trends and Corporate Innovation
Patent portfolio advisory services for a private equity management team reviewing recently acquired assets
Innovation and Growth
Trends and Corporate Innovation
Hydrogen technology and key players review for a private equity firm
Data and Analytics
Customer Insights
Central well and facility data automation and analytics framework for an energy services company
Data and Analytics
Customer Insights
Strategic review and key targets list for an energy products company
Data and Analytics
Financial Models
Post-job profitability and proposal forecasting model for a diversified energy technology and services company
Data and Analytics
Financial Models
Customer segmentation and profitability forecasting for an integrated energy services company
Data and Analytics
Predictive Analytics
Predictive analytics implementation for an energy services company
Data and Analytics
Public Policy
Advised private equity team on the impact and potential future of new public policy changes
Data and Analytics
Public Policy
Advised a public regulatory entity on the potential effects of a new Federal policy
Optimization
Marketing
Market intelligence, marketing strategy, and digital marketing technology implementation for an energy products company
Optimization
Supply Chain
Key commodity review for a diversified energy services company